The National Resource Center on Advancing Emergency Preparedness for Culturally Diverse Communities
Bookmark and Share
 

Alternative Marketing and Messaging to Prepare Vulnerable Populations

Organization(s):Centers For Disease Control And Prevention (CDC), Collaborating Agencies Responding To Disaster (CARD), SUNY Albany Center for Public Health Preparedness
Year: 2008
Available at:ualbanycphp.org/GRS/eventpast.cfm?id=102   (report broken link)
Description:

This webcast was developed by Collaborating Agencies Responding to Disaster (CARD) and was originally broadcast on April 10, 2008 by the Center for Public Health Preparedness at SUNY Albany.  The presentation promotes a marketing based approach to foster emergency preparedness and discusses why traditional threat based preparedness efforts achieve positive results.  The presentation elaborates upon 7 components of effective outreach and why the context for preparedness action is crucial in reaching effectively communicating with vulnerable populations.

Language(s):English
Communities:General
Subtopic:
Message Content
Emergency Decision Making
Phase 2 - Preparedness
Target Audience:Emergency Planners & Managers; Public Health Professionals
Resource Type:
Presentation