| Author(s): | Federico A. Subervi-Velez |
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| Location: | California |
| Year: |
1992 |
| (report broken link)
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| Download: | Subervi_FA_Communicating.pdf |
| Description: | The goals of this study were to establish an informational system of Spanish-language media in California, assess the status of existing linkages between the state and the Spanish-language media for dealing with emergencies, and recommend ways to improve the state’s ability to use Latino-oriented media to communicate with Latino’s regarding policy concerns. Two handbooks aimed at improving communication with Latinos were published as a part of the study. Additionally, Spanish-language television and radio were surveyed, particularly during the 1989 Loma Prieta earthquake. Following the assessments, numerous recommendations were made to improve English- and Spanish-language broadcast media for future disasters. |
| Language(s): | English |
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| Communities: | Hispanic or Latino; Mexican American |
| Subtopic: | Channels of Communication Phase 3 - Warning Building Partnerships |
| Target Audience: | Emergency Planners & Managers; Government; Policymakers |
| Resource Type: | Report |
| Citation: | F.A. Subervi-Velez, et al., “Communicating with California’s Spanish-Speaking Populations During Emergencies,” California Policy Seminar, 1992. 4 (12) |
| Contact Info: | Federico Subervi
Phone: 512-965-5267
E-mail: subervi@latinosandmedia.org |