| Description: | This study examined crisis preparation, information seeking patterns, and media use in the aftermath of Hurricane Katrina. Surveys were collected from 964 Katrina evacuees. Results indicated a continued need to create messages encouraging crisis preparation, especially among at-risk subpopulations. Differences in information seeking behavior were detected across age, income, and sex, while new media proved to be a non-factor. The findings are discussed in terms of pragmatic implications for crisis communication practitioners regarding message design and placement. Key words: Hurricane Katrina, crisis communication, risk, information seeking. |
| Citation: | Spence P., Lachlan K., Burke J. “Crisis preparation, media use, and information seeking: Patterns across Katrina evacuees and lessons learned for crisis communication.” Journal of Emergency Management. Vol. 6. No. 2. (2008). Pp. 11-23 |