| Author(s): | Kreuter, MW; McClure, SM |
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| Year: |
2004 |
| Available at: | http://arjournals.annualreviews.org/doi/abs/10.1146/annurev.publhealth.2... (report broken link)
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| Description: | This article examines the role of culture as a factor in enhancing the effectiveness of health communication.
This article examines the role of culture as a factor in enhancing the effectiveness of health communication. The authors describe culture and how it may be applied in audience segmentation and introduce a model of health communication planning--McGuire's communication/persuasion model--as a framework for considering the ways in which culture may influence health communication effectiveness. It concludes with recommendations for future research on culture and health communication. |
| Language(s): | English |
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| Communities: | General |
| Subtopic: | Phase 6 - Response Phase 7 - Recovery Channels of Communication Message Content Phase 1 - Risk Perception Phase 3 - Warning Building Knowledge Phase 2 - Preparedness |
| Target Audience: | Emergency Planners & Managers; Public Health Professionals; Local/Community; Researchers; Policymakers |
| Resource Type: | Journal Article |
| Citation: | Kreuter, MW; McClure, SM. (2004). “The Role of Culture in Health Communication.” Annual Review of Public Health, 25, 439-55. |
| Contact Info: | Matthew W. Kreuter: E-mail: kreuter@slu.edu
Stephanie M. McClure: E-mail: mcclures@slu.edu |