Introduction of a Guide to Enhance Risk Communication Among Low-Income and Minority Populations: A Grassroots Community Engagement Approach

Abstract: Low-income populations, especially those belonging to minority groups, are among the most vulnerable groups before, during, and after a natural disaster. One of the factors that can be attributed to their vulnerability is the ineffectiveness of traditional risk communication systems in reaching this population. Many low-income populations are distrustful of government agencies and those who typically communicate risk messages. Consequently, traditional systems are not as effective in reaching these communities. Furthermore, traditional systems have been based on the social media that the general population uses and not based on social networks of disadvantaged populations which are more important than formal channels in these communities for dissemination of information. To bridge the gap, an approach is needed that relies on trusted agencies and leaders to educate and warn low-income communities about possible public health threats. A grassroots approach can enhance the capacity of the risk communication systems to more effectively reach vulnerable populations by engaging grassroots organizations in risk communication activities. The Guide to Enhance Grassroots Risk Communication Among Low-Income Populations provides strategies and guidance that can assist agencies in upgrading their systems for risk communication by building partnerships with local community stakeholders.

Rowel R, Sheikhattari P, Barber TM Esq, Evans-Holland M. Introduction of a Guide to Enhance Risk Communication Among Low-Income and Minority Populations: A Grassroots Community Engagement Approach. Health Promot Pract. 2011 Jul 7. [Epub ahead of print]