The National Resource Center on Advancing Emergency Preparedness for Culturally Diverse Communities
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Communicating with California’s Spanish-Speaking Populations during Emergencies

Author(s):Federico A. Subervi-Velez
Location:California
Year: 1992
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Download:Subervi_FA_Communicating.pdf
Description:

The goals of this study were to establish an informational system of Spanish-language media in California, assess the status of existing linkages between the state and the Spanish-language media for dealing with emergencies, and recommend ways to improve the state’s ability to use Latino-oriented media to communicate with Latino’s regarding policy concerns. Two handbooks aimed at improving communication with Latinos were published as a part of the study. Additionally, Spanish-language television and radio were surveyed, particularly during the 1989 Loma Prieta earthquake. Following the assessments, numerous recommendations were made to improve English- and Spanish-language broadcast media for future disasters.

Language(s):English
Communities:Hispanic or Latino; Mexican American
Subtopic:
Channels of Communication
Phase 3 - Warning
Building Partnerships
Target Audience:Emergency Planners & Managers; Government; Policymakers
Resource Type:
Report
Citation:

F.A. Subervi-Velez, et al., “Communicating with California’s Spanish-Speaking Populations During Emergencies,” California Policy Seminar, 1992. 4 (12)

Contact Info:

Federico Subervi
Phone: 512-965-5267
E-mail: subervi@latinosandmedia.org