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Crisis Communication, Race, and Natural Disasters

Spence, P.R.; Lachlan, K.A.; Griffin, D.R.

March 1, 2007

This study compares differences in crisis preparation, information-seeking patterns, and media use on the basis of race in the aftermath of Hurricane Katrina. Surveys are collected from 935 Katrina evacuees relocated in different areas of the United States. Results indicate differences in crisis preparation and information seeking on the basis of race. Results also demonstrate a continued need to create messages encouraging crisis preparation, especially among at-risk subpopulations.