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Alternative Marketing and Messaging to Prepare Vulnerable Populations

Center for Public Health Preparedness, SUNY Albany School of Public Health

April 10, 2008

Created in the aftermath of the 1989 Loma Prieta Earthquake, Collaborating Agencies Responding to Disasters (CARD) works to prepare nonprofit and faith agencies, whose clients and consumers are among the most vulnerable people in our society. Executive Director, Ana-Marie Jones, will discuss 'new' ways to approach marketing and outreach efforts related to preparing vulnerable communities for emergencies. She advocates for a shift from fear-based, threat messaging, to more empowering, culturally appropriate efforts focused on health, wellness, peace and prosperity.

Objectives: At the conclusion of the presentation, the participants will be able to:
Learn why traditional threat-based preparedness has never achieved positive, sustainable results. Understand the important distinctions between emergency preparedness and disaster response. Learn the seven key components of effective outreach. Understand why the context for preparedness action is critical.